BOWLING AGAINST HUNGER
The college football bowl season, which begins this weekend, celebrates food and eating almost as much as it celebrates gridiron excellence. Just consider how many of this season’s bowls – Bowls! The very word comes straight from the kitchen -- are sponsored by food companies or named after food:
Four are sponsored by restaurants: the Little Caesars, Chick-fil-A and Outback Bowls, and, the newest addition to this category, the Beef ‘O’ Brady’s St. Petersburg Bowl.
Two are sponsored by a popular snack food: the Tostitos Fiesta Bowl and the Tostitos BCS National Championship Game. (Also, what’s a Fiesta without food?)
Two are named after foods: the Orange Bowl and the Sugar Bowl.
Three are played in foodie-sounding stadiums: the Florida Citrus Bowl in Orlando hosts the Champs Sports and Capital One Bowls, and the Beef ‘O’ Brady’s pigskin extravaganza is played at Tropicana Field in St. Petersburg. (A most fortuitous pairing: juice to wash down the beef.)
All this football mania is topped off, of course, by the national tailgating ritual and professional football championship known as the Super Bowl. That title conjures up images of a really, really big bowl of food, appropriate for a country that has long fancied itself as the world’s breadbasket.
But wait! This season, at long last, there’s a bowl game sponsored by a food company that will benefit those without enough to eat: the Kraft Fight Hunger Bowl. It will be played in San Francisco on Jan. 9 and feature Nevada vs Boston College.
“We’re the only game directly connected to a social cause,” says Doug Kelly of the Kraft Fight Hunger Bowl Committee. (The uDrove Humanitarian Bowl in Boise, Idaho, is connected to the World Sports Humanitarian Hall of Fame.)